Effective Communication
Clients reach into homes using a common household item - the telephone - with speed and accuracy, identifying the needs, wants, thoughts and opinions of large groups of individuals. ccAdvertising clients possess the ability to connect with people on a personal level that creates a real and measurable response.
High Connection Rate
Clients may expect an average 70% connect rate with around 10%-20% of the total call universe completing the entire survey. ccAdvertising surveys reach more people than traditional means of advertising and communication. More people respond to a ccAdvertising survey than watch television, listen to the radio or read the newspaper combined.
Quality Information
ccAdvertising provides top quality information back to clients: clients know who took the survey, what they said, where they live and what they think. All information gathered is provided back to clients, including name, address, phone number, longitude and latitude, State House District, State Senate District, Congressional District, all voter file data associated with the home (if voter file is provided), as well as how the respondent answered every question asked in the targeted survey. Detailed reports are sent to clients upon completion of a survey and analysis is available to assist clients with maximizing their return on investment.
Technology
ccAdvertising uses a voice response system to call households. This means our system understands "Yes, No and Repeat" responses in several languages. If a non-recognized response is given, the respondent is prompted to provide a recognized response. This method dramatically increases response rates by allowing people to respond naturally to a phone call - by talking.
Sophisticated branching technology allows for call trees to change depending on responses given. Please click here to see an example chart illustrating how this branching technology works.
The system automatically detects answering machines (and can leave messages as desired) live responses, faxes, busies, and ring-no-answers with astonishing accuracy.
Fast Results
Surveys can typically be set up in a 24-hour period with all results and data provided back to clients in a matter of days. ccAdvertising recognizes that often speed is essential to success. With that in mind, our qualified staff is ready and willing to work with clients who need messages or surveys up in a matter of hours. Real Time, Online Access is provided to clients to allow them to monitor the results while calls are being made.
Low Cost
ccAdvertising delivers faster, more accurate results at a cost less than other mass communication methods as measured by ROI. Surveys and messages are priced highly competitively and thus are able to meet the budget of both large and small organizations. A one-time fee of cents per home covers all set-up, reporting, recording, editing, and analysis necessary for a successful campaign. For a complete pricing guide, please contact us
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