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superbowl xli phone survey
A survey of 20,000 random households in Chicago during the football game between Chicago and Indianapolis on February 4th, 2007 between 7:30 p.m. and 9:00 p.m. CST.
One pass was completed for this effort. Below are the results of that pass:
Commercial Advertising Share:
| |
|
Watching the Game |
|
Watching for Commercials |
| Pepsi |
|
46.39% |
|
44.33% |
| IPHONE |
|
11.72% |
|
8.25% |
| Go.Daddy.com |
|
35.50% |
|
24.74% |
| Nationwide Insurance |
|
19.18% |
|
22.68% |
Football Game Advertising Share:
| |
|
ccAdvertising |
|
Chicago* |
|
National* |
| Advertising Share Per Household |
|
60.39% |
|
50.20% |
|
42.60% |
| Extrapolation Multiplier Per Market |
|
1 |
|
34,495 |
|
1,102,000 |
Facts:
- This game was the third highest rated show in America ever.
- This game was the fourth highest rated show in Chicago ever.
- It cost 2.6 million dollars to obtain a 30 second spot during the Chicago-Indianapolis football game.
- 59.49% of people not watching the game do not like football or are watching a different program.
*Indicates Nielsen Rating System, Chicago Tribune 2007
| Segment |
Percent Responding "Yes" |
| Watching the Game? |
63.60% |
| Watch to See the Game? |
86.27% |
| Watch to See the Commercials? |
51.60% |
| Know that Pepsi Major Sponsor? |
49.90% |
| Seen IPHONE ad? |
15.45% |
| Seen GoDaddy.com's Ad? |
43.76% |
| Seen Nationwide's Ad? |
27.60% |
| Watching w/ Two or More People? |
46.92% |
| Watching w/ Two or More People? |
46.92% |
| Plan on Watching the Entire Game? |
86.38% |
| Are you Watching Another Program? |
43.85% |
| Not a Football Fan? |
70.37% |
| Football Fan- Not Interested in Teams? |
12.31% |
| Does Not Watch TV? |
22.94% |
| Three or More in Home? |
51.58% |
| 30 Years of Age or Older? |
81.82% |
| 50 Years of Age or Older? |
56.43% |
| Male? |
33.20% |
To listen to this survey, please click play:
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