It is my pleasure to write this letter of recommenation for ccAdvertising.
Van Management/McDonald's and myself has the opportunity this year to work with ccAdvertising on two call campaigns. Both campaigns produced excellent results.
ccAdvertising has patented a refreshing way to advertise to consumers - consumers who otherwise may not be reached through conventional advertising means such as television, raio, or print media. McDonald's is always looking to find new ways to bring in customers , and your technique gave us the necessary means of advertising location-specific promotional offers with great results.
For example, our first campaign was to advertise the start of our "Disney 100th Anniversary Parade of Toys Happy Meal." We provided a Free Happy Meal offer in Centreville, Virginia and saw sales take off due to ccAdvertising's McDonald's call campaign. Also, the responses to multiple questions asked during the call were quite valuable in discovering our customers' tastes and demographics
Secondly, we conducted a weeklong promotion in a Washington, DC restaurant for "Buy One, Get One" Sausage Burrito and Chicken Fajita. This campaign was conducted when no other McDonald's Corporation advertising was being run. Our double-digit sales increases on the targeted products were obviously due to ccAdvertising's unique and effective advertising medium.
We thank you for your efforts on behalf of Van Management/McDonald's, and look forward to future opportunities to work with your company.
Sincerely,
Van Management
Neva Van Valkenburg
Vice President