The statements below are from an article written about an event that ccAdvertising's president, Gabriel Joseph, was privileged to speak at as a key note speaker
by Steve Smith -- TWICE, 6/19/2008Playa Del Carmen, Mexico — Predicting future CE trends and identifying new customers were among the topics discussed during today’s opening program of the12th annual Consumer Electronics Association (CEA) CEO Summit
Gabriel Joseph, president/CEO of ccAdvertising/True Tally, discussed in his presentation how his company can identify new customers in this difficult economy. In showing how his company’s phone surveys work, which also employ info from a variety of publicly available billing records of consumers plus GPS technology, he outlined a consumer preference study performed on June 9 of 48,629 residential households across the United States. Of that number, more than 21,000 (44 percent) were live respondents; more than 6,000 (13 percent) answered yes or no to one or more questions; and more than 1,400 of the live respondents completed the survey.
Here are some of the findings:
- 27.89 percent were optimistic about the economy
- 94.34 percent had one or more TVs at home
- 42.61 percent have a flat screen or HDTV
- 61.1 percent have one or more computers
- 67.24 percent have a mobile phone
- 29.4 percent have an MP3 player or iPod
- 63.35 percent have Internet access
- 51.65 percent plan to spend $50 per person or more
- 25.93 percent plan to spend $50 to $100 per person
- 8.81 percent plan to spend more than $100
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